{"id":9162,"date":"2024-04-01T18:13:53","date_gmt":"2024-04-01T16:13:53","guid":{"rendered":"https:\/\/www.instudio.org\/en\/?page_id=9162"},"modified":"2024-04-22T17:32:10","modified_gmt":"2024-04-22T15:32:10","slug":"blog-2-gianni-morandi","status":"publish","type":"page","link":"https:\/\/www.instudio.org\/en\/blog-2-gianni-morandi\/","title":{"rendered":"Blog"},"content":{"rendered":"\n

“Senzatomica” an Important Project<\/a><\/strong><\/h1>\n\n\n\n
\"Instudio.org<\/figure>\n\n\n\n

Recently,<\/strong> a colleague and collaborator \u2013 a highly skilled graphic designer<\/strong> \u2013 approached us with an interesting opportunity<\/strong>. They inquired if we would be interested in working<\/strong> with the staff of “Senzatomica.”<\/strong><\/p>\n\n\n\n

Senzatomica<\/strong>, a team of 10-12 individuals<\/strong>, was searching for a studio<\/strong>. They required a versatile space<\/strong> like our Studio A<\/a> with a variety of backdrops<\/strong> and lighting options<\/strong>. Their goal was to film<\/strong> a launch video<\/strong> for the inauguration of “Senzatomica”<\/strong> an exhibition<\/strong> in Rome on the nuclear weapons ban<\/strong> .<\/p>\n\n\n\n

We were immediately<\/strong> enthusiastic and readily agreed to assist them in realizing their project, with our studios and lights.<\/strong><\/p>\n\n\n\n

The shoot <\/strong>would conclude in a single day with interviews <\/strong>of about ten testimonials<\/strong>. These included some well-known television<\/strong> and radio personalities<\/strong>. They would be made to hear the sound of a nuclear<\/strong> explosion, and their reactions would be filmed live on camera<\/strong>.<\/p>\n\n\n\n

Needless to say<\/strong>, the emotions <\/strong>were running high.<\/strong> Despite it being a studio reconstruction,<\/strong> some of the testimonials<\/strong> became genuinely emotional<\/strong>.<\/p>\n\n\n\n

By the end<\/strong> of a lonf day of shooting<\/strong>, we were all exhausted but satisfied with the results<\/strong>. The video<\/strong> had a great impact on social <\/a><\/strong>networks.<\/a><\/p>\n\n\n\n

\n
Watch the Backstage<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

“L’ISOLA DI PIETRO” <\/strong>with Gianni Morandi<\/strong><\/a><\/h1>\n\n\n\n
\"Instudio.org<\/figure>\n\n\n\n

We are thrilled to share<\/strong> with you the recent visit of a special guest to InStudio:<\/strong> the legendary Gianni Morandi <\/a><\/strong>shaking hands with Gianluca. An artist <\/strong>with undeniable talent and infectious charm, Morandi is always gracious <\/strong>with everyone he meets.<\/p>\n\n\n\n

InStudio’s facilities<\/strong> had the honor of hosting the Lux crew<\/strong> of the television series “L’ISOLA DI PIETRO 2” <\/a><\/strong>for an intense day of filming.<\/strong> The episode, which was aired on Mediaset’s Canale 5<\/strong>, captivated audiences with its gripping storyline<\/strong> and unforgettable characters.<\/p>\n\n\n\n

For those unfamiliar with the filming industry<\/strong>, it’s easy to underestimate the immense effort <\/strong>that goes on behind the scenes<\/strong> of a major television production<\/strong>. To give you a glimpse into the process<\/strong>, we’ve included a short behind-the-scenes video<\/strong> from that day, allowing you to immerse yourself<\/strong> in the frenetic and creative atmosphere<\/strong> that characterized the filming<\/strong>.<\/p>\n\n\n\n

Like a well-rehearsed orchestra<\/strong>, the LUX staff,<\/a><\/strong> composed of dozens of experienced technicians<\/strong>, moved in our Studio A<\/a> <\/strong>in unison with great professionalism<\/strong>. Each team member fulfilled their role with dedication and precision<\/strong>, collaborating seamlessly<\/strong> to achieve the best results<\/strong> within the allotted time.<\/p>\n\n\n\n

In this instance, the scene was set in a large photography studio <\/strong>where the police burst in<\/strong>, searching for evidence in a murder <\/strong>investigation. As if by fate, the prime suspect<\/strong> was none other than the photographer himself<\/strong>. The choice of Instudio<\/strong> as the filming location<\/strong> proved to be perfect, thanks to its ample studios and ready-to-use space<\/strong>s, which allowed for the creation of the ideal setting for the scene.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Watch the Backstage<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

UIL Membership Campaign<\/a><\/strong><\/h1>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

We are happy to share with you an exciting project<\/strong> that showcases our creativity and technical expertise:<\/strong> a captivating advertising campaign for the UIL<\/a><\/strong>, a prominent Italian trade union.<\/p>\n\n\n\n

The genesis of this project<\/strong> was a phone call from a well known art director<\/strong>. He proposed an intriguing concept<\/strong> for a print and outdoor advertising campaign for the UIL<\/strong>: capturing a diverse group of individuals<\/strong>, representing a wide range of ages and social backgrounds<\/strong>, in a moment of jubilation after a goal <\/strong>during a football match<\/strong>.<\/p>\n\n\n\n

We were immediately captivated by the idea<\/strong>. This presented a compelling challenge<\/strong> to create a visually striking and realistic image<\/strong> that effectively conveys the shared emotions and unity<\/strong> that football can evoke<\/strong> among people from all walks of life.<\/p>\n\n\n\n

To bring this concept to life<\/strong>, we decided to conduct the photoshoot in our <\/strong>Studio<\/strong> A.<\/a> The spaciousness and continuous backdrop of our studio provided the ideal setting<\/strong> for this endeavor. To enhance the realism of the scene<\/strong>, we added a real lawn to the studio floor<\/strong>, mimicking the appearance of a football pitch<\/strong>.<\/p>\n\n\n\n

The casting phase was crucial in selecting<\/strong> the models who would embody our diverse group<\/strong>. We sought individuals from various ages and backgrounds who could authentically <\/strong>convey spontaneity and enthusiasm<\/strong> in the moment of celebration.<\/strong>
Lighting played a pivotal role in the success of this project<\/strong>. We carefully recreated the atmosphere <\/strong>of a night-time stadium, utilizing powerful lights strategically positioned<\/strong> to achieve the desired effect.<\/p>\n\n\n\n

Post-production demanded meticulous attention to detail<\/strong>. We seamlessly integrated the group photo<\/strong> with the stadium background<\/strong>, ensuring perfect compatibility of lighting and shadows<\/strong>. Color correction <\/strong>further enhanced the mood, creating an evocative and realistic atmosphere<\/strong>.<\/p>\n\n\n\n

The outcome of our efforts was truly gratifying<\/strong>. The advertising campaign garnered great success<\/strong>, receiving resounding praise from the client and agency.<\/strong> For us, it served as a test to our ability to transform creative ideas into impactful imagery.<\/strong><\/p>\n\n\n\n

E<\/a>NEL CAMPAIGN<\/a><\/strong><\/h1>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

This campaign was a remarkable opportunity<\/strong> for us to showcase our expertise and creativity<\/strong> in the realm of advertising photography<\/strong>, brought forth by Enel Energia<\/strong>‘s<\/a> sponsorship of the Giro d’Italia<\/strong>.<\/p>\n\n\n\n

The agency approached us with the layout<\/strong>, which involved assembling three separate shots in post-production<\/strong>. The concept was a still life of a meter alongside two testimonials and their bicycles<\/strong>. A simple yet effective idea, it demanded flawless execution<\/strong> to effectively convey the brand’s message.<\/strong><\/p>\n\n\n\n

Naturally, we opted to conduct the entire shoot within Studio A.<\/a><\/strong> The ample space and versatility of our set proved ideal<\/strong> for this type of photography<\/strong>.<\/p>\n\n\n\n

After capturing the still life of the meter<\/strong>, we embarked on the task of finding the models and bicycles<\/strong>. As per the client’s specifications,<\/strong> they were to be road bikes<\/strong> but not overly sporty, colorful<\/strong> but not too flashy, and technologically advanced <\/strong>without being excessively futuristic. A challenging endeavor<\/strong>, it required meticulous selection<\/strong> to identify the perfect subjects<\/strong>.<\/p>\n\n\n\n

As is often the case with these types of shoots<\/strong>, the greatest challenge <\/strong>lay in fully comprehending the client’s requirements<\/strong>. After several proposals and a thorough casting process<\/strong>, we finally found the models and bicycles<\/strong> that met their expectations to a tee<\/strong>.<\/p>\n\n\n\n

The actual shooting<\/strong> itself presented no significant difficulties. The true test came in post-production<\/strong>. Precisely outlining the bicycle spokes proved to be a delicate task<\/strong>. However, our experience allowed us to anticipate<\/strong> this issue during the shooting phase<\/strong> by utilizing a pink backdrop<\/strong> closely resembling the final poster’s background.<\/strong><\/p>\n\n\n\n

Subsequently, we proceeded to remove all logos <\/strong>and overly vibrant colors from the bicycles. Finally, we created shadows<\/strong> on the background to enhance the image’s realism<\/strong>.<\/p>\n\n\n\n

It was a demanding but rewarding retouching process<\/strong>. We had to meticulously consider every detail to accentuate the meter <\/strong>and seamlessly integrate the subjects into the scene<\/strong>. The final outcome garnered the client and agency’s utmost satisfaction<\/strong>, further solidifying our reputation for producing high-quality images <\/strong>that align with the specific requirements of each project.<\/strong><\/p>\n\n\n\n

\n
Watch The Backstage<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

“Senzatomica” an Important Project Recently, a colleague and collaborator \u2013 a highly skilled graphic designer \u2013 approached us with an interesting opportunity. They inquired if we would be interested in working with the staff of “Senzatomica.” Senzatomica, a team of 10-12 individuals, was searching for a studio. They required a versatile space like our Studio […]<\/p>\n","protected":false},"author":1,"featured_media":7479,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-9162","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nBlog - 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They inquired if we would be interested in working with the staff of “Senzatomica.” Senzatomica, a team of 10-12 individuals, was searching for a studio. 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